Ford has announced plans to reduce its European workforce by 4,000 jobs over the next three years, citing the need to remain competitive as demand for electric vehicles lags.
The majority of cuts—2,900—will occur in Germany, while 800 roles in the UK are also at risk. Most affected will be staff in administrative, support, and product development roles, with some manufacturing jobs also impacted. However, Ford confirmed its power unit plants in Dagenham and Halewood will remain unaffected.
The company aims to achieve the reductions through voluntary measures by 2027.
This move comes as the European electric vehicle market faces fierce competition from Chinese manufacturers, economic pressures on households, and buyer hesitations about EV ownership.
Dave Johnston, Ford’s European VP for Transformation, emphasized the need for "difficult but decisive action" to secure the company’s future, despite a robust product lineup for Europe.
Source:
sky news
