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February 4, 2022
January 16, 2025
By Evans Momodu
1 minute read
Coors Light has announced a temporary rebranding to "Mondays Light" in a playful effort to bring some levity to the notoriously sluggish Monday following the Super Bowl, often dubbed the "worst Monday of the year."
The limited-edition packaging swaps "Coors" for "Mondays" on 12-packs of the beer, which will be available at retailers nationwide this month.
A television ad accompanying the launch highlights the day’s challenges, marking the end of football season as a particularly rough time for fans.
Molson Coors likely aims to generate excitement and consumer interest with this creative marketing move. While Coors Light enjoyed a sales surge in 2023 after Bud Light’s controversy, beer sales overall have softened as Americans reduce discretionary spending.
The "Mondays Light" campaign underscores the brand's lighthearted approach to connecting with its audience and navigating the competitive beer market.
Source: CNN
