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TikTok Shuts Down in US as Law Comes into Force - a Day before Trump's Inauguration

January 19, 2025

By Evans Momodu
1 minute read


TikTok has officially shut down for U.S. users following a law signed by President Joe Biden requiring its parent company, ByteDance, to either sell the app or face a ban over national security concerns.

This development has sparked widespread discussion among businesses and digital marketers, including professionals and students at institutions like MSBM (Metropolitan School of Business and Management), who rely on social media platforms for strategy and case studies.

The app, no longer available on Apple or Google app stores, displays a message to U.S. users stating, "A law banning TikTok has been enacted in the U.S. Unfortunately, that means you can't use TikTok for now." The message also notes optimism for resolution, with President-elect Donald Trump indicating potential efforts to reinstate TikTok once he takes office.

This ban underscores the importance of adapting to digital shifts, a topic often explored in MSBM online courses, such as digital marketing and business strategy.

With TikTok gone from one of its largest markets, the focus may shift to alternative platforms and innovative approaches to engage audiences, aligning with the teachings of forward-thinking institutions.
Source: Sky news