Mercedes-Benz Places envisions a uniquely captivating living space, designed to evoke fascination and desire. This project commits to a holistic ecosystem, tailored to residents' needs, offering customer-centric living solutions.
Residences within this development will feature diverse facilities like restaurants, sports & wellness zones, lounges, retail spaces, and parking. Mercedes-Benz Places, in collaboration with local subsidiaries and third-party providers, aims to provide advanced mobility solutions, including EV charging, smart apps, ride-hailing, and automated valet parking.
The brand's goal is to redefine luxury living, setting new benchmarks through individualized homes unmistakably carrying the essence of "Mercedes-Benz.
Muhammad BinGhatti, CEO, Binghatti Properties said, “We are profoundly excited to be working with Mercedes-Benz to develop the new Mercedes-Benz Places in Dubai. Our aim is to create an unmatched experience of living for residents and guests from all over the world. Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project manifesting timeless design and elegance.
The design for Mercedes-Benz Places | Binghatti is characterised by its distinctive elliptical exterior, reminiscent of the flowing lines on a host of ultra-modern Mercedes-Benz cars. These include the futuristic VISION EQXX, the high-performance Vision One-Eleven and the Concept CLA Class unveiled at IAA Mobility 2023. Rising to 341 metres (1,118 feet), the hyper-tower is located in the heart of the city with uninterrupted views of the world-famous Burj Khalifa, in the prime location of Downtown Dubai.
Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG added, “Iconic design is what we are striving for. We want to create something that stands out and makes a strong statement. This is what we have done for Mercedes-Benz Places in Dubai. We have taken our unique design philosophy of Sensual Purity beyond automotive and shaped an iconic landmark. It looks very different, unique, and futuristic and it will be associated with the design, technology, and luxury appeal that are trademarks of every Mercedes-Benz.
Details – the key sections of the tower
Mercedes-Benz Places | Binghatti compromises a collection of 150 residences, consisting of a selection of two- to four-bedroom units and five penthouses. The tower is composed of three main elements, starting with the core and its horizontal structuring of the balconies.
The second is the adjoining lamella structure with its dynamic lines. It encompasses the entire volume of the tower like a frame, and thus contributes to the overall appearance of the building. The third element is the closed southern facade, which is characterised by its cladding. Its visually striking design is not only functional but also a significant contributor to the tower’s overall identity.
Not only does the cladding provide shading from the peak summer sun, it also contributes to the building’s energy efficiency through the integration of photovoltaics. Generous floor-to-ceiling glazing allows the interior and exterior to merge into a single entity, creating a space that seamlessly melds architecture and nature. Finally, the building features the highest-quality components, igniting a minimalistic yet welcoming feel that is both modern and timeless. For Mercedes-Benz, the goal has been to create balanced proportions through clear graphics, rather than through addition of disparate design features. Using strategically placed elements that lend both optical “surprises” as well as functional elements, the design of Mercedes-Benz Places | Binghatti hopes to provide a unique living experience for residents.
