Pubs Face Guinness Shortages, and Gen Z is (Partly) to Blame

December 19, 2024

By Evans Momodu
1 minute read

Supply issues have hit Guinness maker Diageo, leaving pubs struggling to meet demand for the iconic stout. While the company has not detailed the reasons behind the shortages, one surprising factor is Gen Z's growing preference for Guinness, driving up demand.

Diageo is reportedly working to resolve supply chain issues, but publicans say the shortages are already
affecting sales during the busy festive season.

Source: Sky news
Image: The Spectator

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