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June 19, 2021
December 5, 2024
By Evans Momodu
1 minute read
The owner of Guinness, Diageo, has reportedly implemented limits on the number of kegs pubs and bars in the UK can purchase following a surge in demand for the iconic Irish stout.
The company said it is managing orders to maintain a steady supply amid unprecedented sales growth in recent weeks, especially ahead of the busy Christmas season.
The surge in demand has been attributed to several factors, including the influence of "Guinnfluencers" popularising the drink among women and the increased consumption driven by November’s rugby union internationals.
The restrictions have triggered some panic buying in the market, further straining the supply chain. Meanwhile, Diageo emphasized that its allocation system is designed to ensure sufficient stock availability across its supply chain and to prevent shortages.
A spokesperson stated, “We have maximised supply and we are working proactively with our customers to manage the distribution as efficiently as possible.”
Source: Sky news
