How You Can Attract Talent To Your Organisation

The success or failure of an organisation is determined by the quality of its workforce. Recruiting highly skilled and productive employees can significantly enhance organisational performance. But hiring talented employees is more competitive than ever.

According to Office Vibe, more than 75% of professionals are not applying for jobs. 66% of those who are applying now seek information from current and former employees to learn about the organisational culture of potential employers. Platforms like Facebook, Twitter, Glassdoor and LinkedIn have become enormously useful tools.

Organisations are putting much effort into talent acquisition. What’s more, it is one thing to recruit capable hands and another to retain them. For example, American companies lose up to $1 trillion annually to voluntary turnover.  Therefore, we have provided below helpful tips for attracting and retaining talented employees for your organisation.

5 ways to attract and retain top talent

1. Create a positive work environment

Professionals have different ways of getting information about potential employers. Since reaching out to current and past employees is one of them, it is important that you start by treating your employees well to attract and retain top talent. Create an organisational culture that respects employees and promotes strong employee value proposition (EVP) to give your company an edge in the labour market. A positive work environment boosts the morale of employees and values their contribution and commitment.

2. Highlight Diversity in Job Ads

Studies have shown that building a diverse workforce enhances organisational productivity.  Therefore, many companies make diversity one of their priorities. However, few companies promote this for prospective candidates during the hiring process. According to a study by Joseph Pacelli, prospective candidates are more likely to view job ads that showcase diversity. Diverse companies are attractive to candidates because they allay the fear of discrimination and signal the chances of promotion. Therefore, building a reputation for diversity and inclusion is an effective way of attracting and retaining talent.

3. Strong Social Media Presence

You can attract top talent by providing regular engaging content on different social media platforms like Facebook, Instagram and Twitter. You will build a solid brand that will attract top talent to your company by providing valuable content. To build trust and loyalty, avoid bombarding your audience with only ads. Develop the habit of providing value. Also, embrace LinkedIn. Many professionals use LinkedIn to find new career opportunities.

4. Recognise and Motivate

It’s important you value employees. Employees tend to stay longer with employers that appreciate their work. Recognition from employers is a major source of motivation for many professionals. Recognising and motivating employees boosts loyalty, trust and morale.

5. Offer Growth Opportunities

People want to make progress in their careers. Provide opportunities for training, professional development and advancement to attract talented employees. Showcase your company’s commitment to employees’ growth. Provide cutting-edge training and opportunities to handle new projects. According to a report by LinkedIn, an overwhelming 94% of professionals would stay longer with companies that invest in their careers. In other words, companies that help candidates to realise their potential are more attractive to top talent.
 
Closing Thoughts

The rise in resignations across industries means keeping top talent is harder than ever. Professionals are taking up opportunities with organisations with strong EVPs. Companies are investing in talent development programmes to attract and retain top talent.

You can improve staff turnover by promoting the growth of employees. Support them to enrol in our industry-tailored online professional courses to enhance their productivity. Our affordable and self-paced online business courses offer learners the flexibility they need to juggle work, study and personal commitments. Learners can choose from a wide range of programmes. Popular courses in January include Level 7 Diploma in Accounting and Finance and Level 7 Diploma in Human Resource Management. Also explore our short professional courses and master’s programmes.









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